Today, the Internet can find a lot of different material. However, quantity does not always talking about high quality. To promote the site in search engines, you need promotional text that will interest potential customer and lead him into a state of "readiness." To phone in the office began to break from phone calls and questions are interested in products or services people need to conduct an advertising campaign. Advertising texts have their own recipe or formula, which is also selling the structure of the text. Advertising copywriting – it , ie attention, interest, desire, action. In compiling Text copywriter must strictly observe the order, not losing sight of these components of advertising text.
Otherwise, the return on ad text will be zero. This permit can not be as money invested in advertising must give effect in the form of new clients and customers. The main difficulties that might arise in the preparation of an advertising copywriter's text – is: 1.Vklyuchenie in ad text and keywords expressions, which is promotion of a resource with the proposed goods and services in the network. Professional seo-copywriting involves preparation of literate and understandable to the reader of the text where the meaning and perception are not break down when you turn the "keys". 2.Reklamny text does not tolerate expression templates. Professional copywriter must seek new solutions, generate ideas, but in any case not to borrow from the network already established models. Need to spend much time on practical exercises, comparison and analysis of existing online advertising texts on the topic. 3.
company has its own specifics and behavior. You can not underestimate this fact. If the ad text is perfectly well, but does not transmit the status quo, then we should not expect good results. Placing such information on the Internet can play a cruel joke with the reputation of the company, and Word of mouth is hard to stop. Above we have outlined three most important problems that interfere with a quality text who love the search engines and visitors to the resource. Seo-Writing – interesting science, worth to study and improve. Every copywriter today can make a contribution to its development.
Banner has long been a major advertising medium on the Internet. A couple of years ago, a banner with the inscription 'Clicks soon' and the like, had a very big impact. But today the situation has changed and you have to look more intelligent solutions. Creation of banners it is very responsible and they should deal with professionals, as well as web design – this thing Responsible. As a banner in the first place depends on who is engaged in manufacturing of banners. Information – Advertising feature: The information contained on the banner: photos, images, text about the product and its properties, contact information, address of the site carry information – Click advertising function – Function: main function banner – go with a banner to the advertised website. This is due to the fact that the banner is placed, as a rule, only part of the promotional information, the bulk is located directly on the site. Red Solo Cups usually is spot on.
The main criterion assess the effectiveness of banner (CTR) basic criterion for evaluating the effectiveness of banner is the ctr (Click ), equal to the ratio of clicks on the banner to the number of banner impressions. Click on the banner means consent of the user to get acquainted with information advertised on the banner and go to another site. Improving the effectiveness of banner advertising You may already know that increasing the number of targeted visitors to your site greatly influences the growth contact your company and increase sales. Therefore, the more targeted visitors you can attract through banner advertising, the higher traffic to your site. Hence, it is necessary to do so at boundedness of banner impressions on banner ads clicked more times. Ie the challenge of improving the effectiveness of banner advertising is reduced to increase ctr. Increase ctr by ctr increase the target audience through targeted audience is to find the Internet – resources or their subdivisions, which visits the target audience for your company.
Thus, for a company that sells fruit, we must find portals on fruits, cooking, the Internet – or any other food shops and post their banners there. At most major sites provided an opportunity to place banners in the section on the subject of the company, it also allows ctr increase due to the fact that these sections of the target audience visits the company – the advertiser. Focus Focus banner impressions banner impressions – the use of control techniques in order banner impressions increase in visits by the target audience. Techniques to control banner impressions may be the following: Timing Geography impressions Industry Factor Weekdays example of effective banners: