Fraunhofer study proves once again: MyHammer brings the craft new customers at good prices 50 percent of MyHammer users are first-time customers clients are ready for the craft, for good reviews more to willingness to pay to pay rises through the tender process to Berlin, MyHammer brings the craft new customers may 17, 2010: a study that shows that * of the Fraunhofer Institute for software and system technology. A total 577 customers were interviewed, which took with MyHammer its craftsmen in the categories of joiners and tilers. About half of the respondents principal stated that never before have awarded a similar contract, for another 22 percent, it was only the second job on a craftsman. “The results of this study confirm an earlier study at the Humboldt University in Berlin had made same questions to customers in 2008 in the category painter, painter” a crafts commissioned had: here came about half of all orders from new customers. Learn more at: Eric Corey Freed. After Announcement of the first study was reproached us, new customer acquisition have not spread by painters thanks to MyHammer on other trades, because ultimately everyone could even paint his apartment”, says Gerrit Muller, Chairman of the Board of the MY-HAMMER AG. The new study shows now clearly that MyHammer brings new customers also carpenters and layers.” For clients, especially the MyHammer rating system provides a very good guide and is an important selection criterion when searching for the right craftsman. 66 percent (Carpenter / principal) or 73 percent (Tiler / principal) of respondents indicated that the reviews of the craftsmen are important to them.
The worries, to award a contract to the wrong service provider reduces the possibility to verify technical performance. Because 86 percent of respondents feel it as a risk to choose a wrong Carpenter, in layers, there are even 89 percent. These results also demonstrate that low prices not the decisive criterion for finding craftsmen at MyHammer are, but rather quality at a reasonable price.